Privacy policy
Last Updated: 13 October 2026
This Privacy Policy describes how Ridge Reel, operated by VERCC NEGOCIOS DIGITAIS LTDA, collects, uses, stores and discloses personal information when you visit ridgereel.com, make a purchase, contact us or otherwise use our services.
Where applicable to our activities involving Australian customers, personal information is handled in accordance with applicable Australian privacy requirements.
1. Who We Are
Trading Name: Ridge Reel
Legal Entity: VERCC NEGOCIOS DIGITAIS LTDA
CNPJ: 54.136.738/0001-00
Registered Business Address: R Mistral, 332, Edif The Point 209A EMX, Despraiado, Cuiabá, MT 78048-222, Brazil
Email: support@ridgereel.com
Website: ridgereel.com
2. Personal Information We Collect
Depending on how you interact with our website and services, we may collect:
- Name;
- Billing address;
- Shipping address;
- Email address;
- Telephone number;
- Account information;
- Order and transaction information;
- Payment-related information;
- IP address;
- Device and browser information;
- Website usage information;
- Communications with customer service.
3. How We Collect Personal Information
We may collect personal information:
- Directly from you when you place an order, create an account, complete a form or contact us;
- Automatically through cookies and similar technologies;
- Through Shopify;
- Through payment processors;
- Through shipping and fulfilment providers;
- Through analytics, advertising and other authorised service providers.
4. How We Use Personal Information
We may use personal information to:
- Process and fulfil orders;
- Process payments;
- Arrange shipping and delivery;
- Provide tracking information;
- Handle returns and refunds;
- Provide customer support;
- Communicate regarding purchases;
- Detect and prevent fraud;
- Maintain website security;
- Improve our website, products and services;
- Comply with applicable legal obligations;
- Provide marketing communications where permitted.
5. Consent and Applicable Grounds
Where consent is required under applicable law, we will seek appropriate consent before processing personal information for the relevant purpose.
Where permitted, information may also be processed where reasonably necessary to provide requested products or services, comply with legal requirements or conduct legitimate business activities.
6. Payment Information
Payments may be processed by third-party payment providers.
Ridge Reel does not necessarily receive or store complete payment card information.
Payment providers process information according to their own privacy and security practices.
7. Shopify
Our online store is hosted using Shopify.
Shopify may process personal information to provide ecommerce infrastructure, checkout functionality, hosting, security, fraud prevention, analytics and related services.
8. Service Providers
We may disclose necessary personal information to providers assisting us with:
- Ecommerce infrastructure;
- Payment processing;
- Shipping and fulfilment;
- Customer service;
- Analytics;
- Fraud prevention;
- Advertising and marketing;
- Information technology and security.
9. Overseas Disclosure and Processing
VERCC NEGOCIOS DIGITAIS LTDA is established in Brazil.
Accordingly, personal information relating to Australian customers may be processed or disclosed outside Australia, including in Brazil, as well as other countries in which our authorised ecommerce, technology, payment or logistics providers operate.
Where applicable Australian privacy requirements govern an overseas disclosure, we will take reasonable steps required by applicable law.
Current OAIC guidance states that an APP Privacy Policy should identify likely overseas disclosures and, where practicable, the countries in which recipients are located. OAIC
10. Cookies and Similar Technologies
We may use cookies and similar technologies to operate the website, maintain shopping carts, remember preferences, analyse website activity, improve performance, prevent fraud and support marketing or advertising activities.
Where available, cookie preferences may be managed through website or browser settings.
11. Analytics
We may use analytics providers to understand how visitors interact with our website and improve our products, services and customer experience.
12. Advertising and Marketing
Where permitted by applicable law, we may use personal information to provide relevant advertising and marketing communications.
You may unsubscribe from marketing emails using the unsubscribe mechanism provided in those communications.
13. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including order fulfilment, accounting, customer service, fraud prevention, dispute resolution and legal compliance.
14. Data Security
We use reasonable technical, administrative and organisational measures designed to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.
No electronic storage or transmission method can be guaranteed to be completely secure.
15. Access and Correction
Subject to applicable law, you may request access to personal information we hold about you or request correction of inaccurate, incomplete or outdated information.
Requests may be submitted to:
16. Privacy Complaints
If you have concerns regarding how your personal information has been handled, please contact:
We will review your concern and aim to respond within a reasonable period.
Where applicable, you may also have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
17. Children's Privacy
Our services are intended for general consumers and are not specifically directed at children.
We do not knowingly collect children's personal information where doing so would be contrary to applicable law.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, business practices, technology or applicable legal requirements.
The updated version will be published on this website with a revised “Last Updated” date.
19. Contact
For privacy questions, requests or complaints:
Ridge Reel
VERCC NEGOCIOS DIGITAIS LTDA
CNPJ: 54.136.738/0001-00
Email: support@ridgereel.com
Address: R Mistral, 332, Edif The Point 209A EMX, Despraiado, Cuiabá, MT 78048-222, Brazil